{"id":436,"date":"2017-06-01T19:01:43","date_gmt":"2017-06-01T19:01:43","guid":{"rendered":"http:\/\/www.willisucceed.com\/?p=436"},"modified":"2019-12-17T20:04:30","modified_gmt":"2019-12-17T20:04:30","slug":"cpa-marketing-and-bing-ads","status":"publish","type":"post","link":"https:\/\/www.willisucceed.com\/cpa-marketing-and-bing-ads\/","title":{"rendered":"CPA Marketing And Bing Ads – The Secret Formula"},"content":{"rendered":"

CPA Marketing and Bing Ads: The Secret Formula<\/b><\/h1>\n

\"CPAI’ve been experimenting a lot with affiliate marketing. There’s various forms of affiliate marketing as I detail in my blog post Five Advertising Models Every Affiliate Marketer Should Know<\/a>. Out of those five models, my experience with creating income through Cost Per Action (also known as CPA marketing) offers, up to this point, has not been to good.<\/span><\/p>\n

That said, I\u2019m sure it will improve. So even though I have not had great success, I do know why and that is what I\u2019m going to let you in on. You might be thinking, if I know what I\u2019m doing wrong then I should be really successful, right? Well not exactly and that\u2019s what I\u2019m going to elaborate on in this post. You’ll find out why CPA marketing can be tricky.<\/span><\/p>\n

What is CPA Marketing?<\/b><\/h2>\n

First, what is CPA marketing, anyway? CPA stands for Cost Per Action or Cost Per Acquisition. It’s a popular Internet marketing technique many companies use. Essentially, with CPA marketing what you\u2019re doing is obtaining leads for companies. That\u2019s what they pay you for. Even though nothing was purchased, what the company did receive was a lead. They now have someone they can follow up with. Usually that person is now part of an email list or they have a phone number. So now that person will \u00a0receive offers and updates which can lead to sales. In marketing, we would say the person is now in the funnel. From what I\u2019m learning, in the world of Internet Marketing, having an email list is a very valuable asset.<\/span><\/p>\n

How I Promoted CPA Offers<\/b><\/h2>\n

There\u2019s various ways people use to promote CPA offers. The way that I have experimented with involved picking an offer that I liked over at Maxbounty<\/a> and promoting the CPA offer via Bing Ads. The reason for Bing Ads as opposed to Google Ads is, put simply, Bing Ads cost less per click. So here\u2019s how it works in a nutshell. <\/span><\/p>\n

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  1. I would create a Bing Ads campaign. <\/span><\/li>\n
  2. Within that campaign, I would create different ads. Each one is worded differently. The Bing Ad would send the person to a landing page (or sometimes directly to the offer page) that I created. <\/span><\/li>\n
  3. The landing page would then send them to the CPA offer page where they would put in some information such as Name, email, Phone number, ZIP code, etc\u2026 Some are as simple as just inputting an email address. <\/span><\/li>\n
  4. If they completed the action on the offer page then I received a commission. <\/span>Seems simple enough, right?<\/span><\/li>\n<\/ol>\n

    Check out the diagram I created which shows, in detail, how it may work. Now the diagram is a little more complicated than what I just explained since I did not explain the various ways you can go about it.<\/p>\n

    \"CPA<\/p>\n